This Doc was read for 2.2 times as long as you’d expect for a piece of this length. But what is it about this ESG content that keeps readers engaged? 🤔
🎥 Opening with video: Research shows that this more than doubles the readers’ likelihood of reading the piece.
🤵 ‘Leadership Speak’ section: Fantastic insights from leaders are often overlooked because of how it’s packaged, but the visual here is compelling and memorable.
📈 Interactive charts: As a reader, you have the ability to explore the data and click around as much as you want.
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A round up of insights, trends, and tips on the world of content marketing