The volume of content marketers are expected to create is continuing to grow, while specialist resource stretches ever thinner. Fortunately, there’s now a variety of software available that affords marketers more ownership over the production and design of premium content. If you’re not already, there’s a good you’ll soon bear some responsibility for the design of your content. As a non-designer that may seem daunting.
While marketers may not need Indesign skills to design their work, they do need a grasp on design thinking and certain principles of design to see the greatest success.
In this story, we explore:
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