According to one estimation circling the internet, we humans make about 35,000 decisions a day. Considering how many I get through before breakfast alone, this seems about right. But how many of those are we consciously making?
Improving how we make decisions, and how we influence the decisions of others, isn’t merely a matter of weighing logic or emotion – the typical head vs heart debate. There are deeper mechanisms at play.
To help you get to grips with what these are and how you can leverage them, here’s a brief list of reads for your 2019 book list. You’ll be thinking better in no time.
Richard Shotton sets out to help the reader understand what drives decisions and in turn, how they can then become the influencer within the process. The book is split into 25 short chapters, each tackling a different cognitive bias and looking at ways to apply it to the reader’s marketing challenges.
This second edition sees Nahai use the latest insights in psychology, neuroscience, and behavioural economics to illustrate the motivations behind consumer behaviour. With easy-to-digest content, this book aims to help the reader engage with their own audience in a more purposeful way.
Intelligent and witty, Dobelli’s book is set out across 100 short chapters each focusing on a specific bias. The book sets out to transform the reader’s decision making in both professional and personal circumstances.
Decoded focuses on behavioural science and the opportunities it creates for delivering more effective marketing. Barden covers a range of case studies, all of which are still extremely relevant in today’s ever-changing market.
In Thinking, Fast and Slow, Nobel prize winner Kahneman, provides an overview of his and his late colleague Amos Tversky’s major ideas and discoveries in the field of behavioural economics. The book outlines the two systems that drive the way we think; fast, intuitive thinking, and slow, rational thinking. Kahneman provides the reader with practical techniques for the latter.
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